VIDEO: Steve Jobs’ Branding Lessons
- Marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember much about us, no company is!
- Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.
- Our customers want to know, “Who is Apple and what is it that we stand for? Where do we fit in this world?” What we’re about isn’t making boxes for people to get their jobs done, though we do that well. We do that better than almost anybody in some cases. But Apple’s about something more than that: Apple, at the core, its core value, is we believe that people with passion can change the world for the better. That’s what we believe.
In memoriam, October 2011.
Steve Jobs’ Branding Lesson
State-of-the-Art CGI: Say Hello to hyperrealistic Ed programmed by Chris Jones
Soon, there will be new hollywood blockbuster cashcow movies with Elvis, Erol & Marilyn. No expensive, moaning starlets anymore. Hooray for Hollywood, bad for us. Nevertheless, Ed is impressive work.
(But if I think about mandatory glitches and misbehaving code, I look forward to making ofs)
Work in progress made with Lightwave, Sculptris and Krita, composited with Davinci Resolve Lite. Music by me. Thanks for the comments! http://www.chrisj.com.au